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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q37-Q42):

NEW QUESTION # 37
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications.
Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
B. Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension.
C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Answer: C,D

Explanation:
Comprehensive and Detailed Explanation:
Correct answers are A and D.
* A - In Mobile Studio, Filtered Lists can be created using MobilePush Demographics attributes (device platform, app version, opt-in status, etc.).
* D - In Contact Builder, you can create a Filtered Data Extension based on records existing in the MobilePush Demographics Attribute Group.
Both allow segmentation of registered Mobile Push users without manual queries.
# Why others are wrong:
* B: Automation Studio queries on _MobilePushDemographics are possible, but it's not the standard business-user-friendly method.
* C: Journey Builder should use properly segmented sources, not mass targeting.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - MobilePush Demographics Segmentation:
"MobilePush users can be segmented based on demographic attributes available through MobilePush Demographics in Contact Builder or Mobile Studio Filtered Lists." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_ms_mobilepush_demographics.htm)
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NEW QUESTION # 38
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

A. CampaignMember ID
B. Individual ID
C. Contact ID
D. External ID

Answer: C

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Contact ID.
* When sending from Salesforce CRM using Marketing Cloud Connect and a Report, the Contact ID (or Lead ID if working with leads) must be included.
* Marketing Cloud Connect uses the Contact ID as the unique identifier to associate the subscriber with the correct record in Salesforce.
* Without the Contact ID, Marketing Cloud cannot perform the send correctly.
# Why others are wrong:
* A: Individual ID is related to Salesforce's Individual Object for GDPR compliance, not standard send flows.
* C: CampaignMember ID is used in Campaign context, not for newsletter signup or basic contact sends.
* D: External ID is a custom field - not required or recognized by the Send Flow.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Marketing Cloud Connect Send from Salesforce:
"When sending using a Report from Salesforce CRM to Marketing Cloud, include the Contact ID or Lead ID in the report. Marketing Cloud uses this ID to map the subscriber and ensure accurate sending." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_from_salesforce_reports.htm)

NEW QUESTION # 39
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A. Import the file to a data extension, using the 'overwrite' method.
B. Import the file to a list, using the 'update only' method.
C. Import the file to a list, using the 'add and update' method.
D. Import the file to a data extension, using the 'add and update' method.

Answer: D

Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.

NEW QUESTION # 40
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

A. Use a landing page to record the click and trigger an email.
B. Leverage the Decision Split and create a Custom Activity.
C. Use a landing page to record the click in the data extension.
D. Leverage the Engagement Split and the Update Contact Activity.

Answer: A

NEW QUESTION # 41
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?

A. Batch file dropped to SFTP
B. Smart Capture form on website
C. Salesforce Triggered Sends
D. File import to data extension

Answer: C

Explanation:
Since they are using Marketing Cloud Connect, the best real-time option is Salesforce Triggered Sends. When a new Contact or Lead is created in Sales Cloud (via the website sign-up form), a Triggered Send can immediately deploy the Welcome Email via Marketing Cloud.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Salesforce Triggered Sends Overview
# "Triggered Sends allow Salesforce to initiate an immediate email send from Marketing Cloud when a record meets specified conditions." Source: Salesforce Marketing Cloud Connect Guide
# "Use Salesforce Triggered Sends to capture and act on real-time interactions like new sign-ups or opportunities."
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NEW QUESTION # 42
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